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Three patent-pending formulations merge cleansers and moisturizers.
January 13, 2015
By: Melissa Meisel
The innovators at Beiersdorf are looking to up the ante in both the skin care and personal cleanser categories with the latest creation, Nivea In-Shower Body Lotion. The product is applied in the shower to wet skin after you’ve cleansed, and then you rinse it off immediately to reveal smooth and hydrated skin for over 24 hours, according to the company. The SKU is available in the mass market now. Variations include Hydrating In-Shower Body Lotion with sea minerals to moisturize normal to dry ...
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